
In this essential guide, now updated to include social media outlets and address changes in the economy, leading marketing consultant Lloyd Princeton offers you the same high-quality insights that he shares with his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed advice on:Figuring out what to charge and finding the confidence to dem...
Paperback: 224 pages
Publisher: Allworth Press; 1 edition (April 1, 2013)
Language: English
ISBN-10: 9781621532545
ISBN-13: 978-1621532545
ASIN: 1621532542
Product Dimensions: 6 x 6.1 x 9 inches
Amazon Rank: 1726008
Format: PDF ePub fb2 djvu book
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What is so valuable about Lloyd Princeton's book is the insight and added value it would lend to anyone starting their own business beyond the scope of the book's original intent. There are no less than a dozen people off the top of my head that I w...
iceWriting your business statementBranding your business, including designing promotional materialsFinding leads and taking advantage of them through networkingLanding jobs and learning how to handle the interview processProtecting yourself with contractsTaking full advantage of social media platformsBidding for and negotiating projects in a post-recession climateAlso included are examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!